What is SEO?

/What is SEO?

What is SEO?

Search Engine Optimization (SEO)

Search Engine Optimization is a process or strategy for creating webpage content to improve a website’s relevance ranking on a Search Engine Results Page (SERP).

Factors influencing webpage ranking

In the early days of the web, Search Engine Optimization involved carefully crafting metadata, setting up link farms and building reciprocal links to improve a website’s popularity–Google, for one, factors the number of links that point to a webpage (incoming links) when calculating relevance ranking (PageRank).

As the search industry has matured, additional factors have come into play including:

  • Invisible content, such as alternative text for images
  • Webpage filename/address (URL)
  • Syndication of content through blogs
  • Use of structural markup
  • Paid placement such as Google’s AdWords service

Search Engine Optimization starts by learning about the language that potential customers are likely to use when talking about a product or service–they are likely to the same language when entering words into a search engine.

By |2017-02-23T03:17:41+00:00February 16th, 2017|0 Comments

About the Author:

I am an experienced Website Developer/Designer, IT Director and Systems Apps Engineer now working full-time abroad from my home office in Chiang Mai Thailand. I am also an Entertainment Industry Executive, Talent Agent and Manager. I have consulted, and deployed advanced systems and technical projects for individuals and large companies alike. I work well under pressure, and always do my best to meet my deadlines. Not only can I function as a highly-qualified Developer, but I can also manage, delegate and help you harness the full power and potential of your business.

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